Digital Marketing Experiences: Tracks & Sub Themes


T1 Technology Based Marketing T6 Marketing of Digital Experience in FinTech, HR & Operations
Block Chain & Marketing E- Tools & Risk Management Services
Big Data and Marketing Analytics Digital Marketing and Fintech
Image, Text and Sentiment Analytics Digital Platforms for Insurance, Banks and Financial Institutions
Neuro Marketing and Quantum Marketing Marketing of Online Auditing & Advisory Services
Agile Methods for Digital Transformation Digitization of Human Resource Marketing
Artificial Intelligence and Machine Learning in Marketing Digital Supplier Relations Management (DSRM)
Design of Experiences in Digital World Business Process Re-Engineering for Digital Marketing.
New Business Models in Transformation Digital Data Capturing for HR
Marketing, Sales and Service Automation Digital Marketing of Micro Financing
Marketing Technology as Competitive Advantage Motivation, Engagement, Wellbeing and Fatigue in Digital Experience
T2 Customer Centric Digital Communication, Engagement & Channel Strategies T7 Legal & Ethical Aspects of Digital Marketing
Online Customer Engagement and Customer Experience Strategies Customer Privacy & Data Marketing
Implementing Digital Strategies Ethics & Intellectual Property Issues in Digital Marketing
IMC Strategies for Digital Customers E-Commerce Security and Trust
Customer Engagement through Omni Channel Marketing Digital Media Regulatory Frameworks in Marketing
Online Multi Touch Points Attribution Community Building through Social Networking
Customer Centric Digital Media Strategies Digital Community Based Approach
Programmatic Advertising Ethics in EduTech & Smart Learning
Interactive Digital Technologies Legal Issues in Digital Marketing Planning
Digital Learning and Skill Enhancement Controversial Issues and Digital Marketing
Customer Knowledge Management Ethical & Legalities of Political Digital Marketing
T3 Sustainable Marketing Practices T8 Branding in Digital Era
Future-Proofing Digital Marketing Strategy Destination Branding in Digital Era
Marketing in Digital World for Sustainable Future Digital Branding & Transformation Strategies
Marketing Transformation COVID 19 & Beyond Branding and Digital Experience
Envisioning CSR through Digital Marketing Adapting to the Changing FMCG E-Commerce Landscape of the Future
Sustainable Channel Management & Frameworks Comparison of Digital Creative’s with Traditional Creatives
Digital Marketing Innovations for Environmental Protection. Digital Metrics for Branding
Resilience Management and Recession Road Map Online WOM on Brands in Digital era
Sustainability Evolution & Challenges during Digitalization Visual Branding & Brand Identity
Digital Transition and Vulnerability Management  
Digital Sustainability & Entrepreneurship  
T4 Consumer Behaviour & CRM in Digital Space T9 Digital Trends in Fashion, Gaming, Entertainment, Sports & Recreation
Digitization and Online Consumer Behaviour Fashion 4.0 – Digital Innovation & Communication
CRM and Experience Marketing Digital Experience in Sports & Recreation and Events
Customer Experience in the Digital Age Digital Fitness Applications
Digital Experience and Emotional Marketing Digital Competencies and Skills in Sports
Impact of Digital Tools in Enriching Customer Experience New Trends in Digital Entertainment
Pricing Strategies and ROI in Digital Marketing Online Gaming - E-Sports Trends & Applications
Customer Journey Mapping & Digital Consumer Personas through PLC Data Analytics in Entertainment
Customer Loyalty & Retention Web based Strategy & Experiences in Event Management
Global Lockdown & Consumer Behaviour Digitalization of Sports and Recreation Service Operations
Relationship Marketing in Digital Space  
T5 Digital Channels for B2C & B2B Markets T10 Digital Experience in Services
Online Reputation Management and Social Listening Digital Services in Education Sector
SEO, SEM, Blogging, Video and Social Media Marketing Digital Tourism Marketing Practices
Email Marketing & Retargeting Hospitality Marketing and Digital Technology
Mobiles Apps & Gamification New Trends in E-Tourism
Visual Search Optimization (VSEO) Digital Marketing Experience in Airlines Industry
Progressive Web Apps (PWAs) and Value Creation Data Analytics in Services
Content Marketing & User Generated Content Digital Services in Healthcare Industry
Digital Content Creation Digital Transformation in Services Industry
Digital Geo-Targeting Digital Destination Marketing and Smart Tourism Destinations
Social Shopping Models